Next Generation Competition
Market Research Student Paper Competition
GfK is proud to present the first annual Next Generation Market Research Competition to be hosted in conjunction with ARF RE:Think 2012 in March. In the ever-changing, fast-paced corporate world, marketing researchers must be able to think on their feet and bring innovative ideas to address emerging business problems. This competition is designed to give student researchers a chance to test their marketing knowledge by creating a marketing research project that addresses a critical issue weighing on marketers’ minds daily. The winning team will:
- Receive a cash award of $1,000
- Attend the 2012 ARF RE:Think Conference in New York (conference registration, travel and hotel expenses paid)
- Present their project to the leading marketing and advertising research minds in the industry at the annual ARF Great Mind
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The Competition
The project must use primary research using valid qualitative and/or quantitative methodologies to address one of the following topics:
- ISSUE 1: Emerging Mobile Markets
What do marketers need to know to successfully take advantage of the explosion of smart mobile devices?
- ISSUE 2: Impact of Social Media
What is the impact of social media on purchase decisions?
- ISSUE 3: Other Emerging Marketing Issues
Choose another area of emerging importance to marketers
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Entry Details
For more details about the competition and to download an entry form, please click here .
If you have any further inquiry, please email NextGenContest@gfk.com