Advisors
Stephen L. Vargo, Ph.D, Faculty Advisor
svargo@hawaii.edu | Phone (808) 956-8167
Stephen L. Vargo is a Shidler Distinguished Professor at the University of Hawai’i at Manoa. His primary areas of research are marketing theory and thought and consumers’ evaluative reference scales. He has had articles published in the Journal of Marketing, the Journal of the Academy of Marketing Science, the Journal of Service Research, the Journal of Retailing, and other major marketing journals and serves on five editorial review boards, including the Journal of Marketing and the Journal of Service Research. Professor Vargo has been awarded the Best Article of the Year Award by the Australia and New Zealand Marketing Academy and the Harold H. Maynard Award by the American Marketing Association for “significant contribution to marketing theory and thought.”